You have done the maths. Your costs have moved, your margin has thinned, and you know the price needs to go up. And then you picture telling your customers, and you quietly park it for another six months.
That gap between knowing and saying is where a lot of margin goes to die. So let us talk about...
There is one number in your accounts that quietly tells you whether the work you are doing is actually worth it. Not your revenue, and not your bank balance. Your gross margin.
The good news is that it is already sitting in Xero, and you can find it in about two clicks. The better news is that once...
When a business wants to make more money, the instinct is almost always the same: sell more. Chase more leads, run a promotion, take on more jobs. Growing the top line feels like the obvious lever.
But there is a quieter lever that most owners rarely touch, and it does far more for your profit with...
Most business owners can tell you, to the dollar, what they charged for their first job. Far fewer can tell you when they last changed it.
That is not carelessness. Pricing is one of those decisions that feels settled once it is made. You worked it out, it seemed fair, customers said yes, and you g...